I'm starting a new series called “How I'd build this” because quite frankly, I'm shooting my shot at publishers with this one.

I come from the startup and product launch world. I’ve helped founders bring products to market from zero.

Books are products. Readers are consumers. Communities are the channel.

I also run a publication at the intersection of market intelligence, the creator economy, CPG, and publishing — because I’ve been studying how this overlap works for years.

The same community-first model that launches a cult food brand? That’s how you should be launching books.

I don’t have a full agency yet. What I have is the framework, the research, and the track record.

This is the kind of infrastructure I build as a Fractional Head of Strategy for authors and publishers.