I think one of the most

✌🏾fascinating✌🏾things about the creator economy is that the number of tools and platforms that are built around analyzing the creator's data however, the only people that are allowed to have access to that data are the brands who pay for them, not the creators themselves. The platforms are built for brands and not creators. So as a Creator, you don't know how your performance is really being measured, because you don't have access to those tools that are being used by potential brand partners. That data measures campaign performance as well as how creators are compensated. The data in the creator's dashboard on social media platforms are only a fraction of what gets measured. There's a separate tool that is used on the agency's side that creators do not have access to. If creators were equipped with that information, they would be able to understand their data accurately, and position themselves better when pitching to brands. But that also speaks to the talent manager and representatives of influencing agencies that have access to this data. Are you sitting with your creators and walking them through your own data to educate them on their campaign performance, before pitching to brands, during and after the campaign?