CPG (Consumer Packaged Goods) is one of my favorite categories to work in, including the founders building companies in the industry.

Most of the founders I've worked with were building social media platforms, Commerce, beauty brands and beverages companies.

There was something about companies leading with customer-centric thinking, and building from that perspective to help drive awareness, fuel traction, enhance retention strategies and scaling growth that always excited me.

It's where I could be the most creative and strategic during my years of consulting that my previous corporate and government positions wouldn't allow me to.

Fast forward to today, it's no wonder how I ended up at the intersection between commerce, the creator economy, and the publishing industry.