no one’s paying for a buffet of maybes. they want clarity. conviction. & a path. a ton of builders today act like consultants… outsourcing every decision to user research or data (leave this to the big companies).

it’s your job to choose without this stuff.

what to simplify, what to ignore, what to say no to. strong products come from strong taste. not consensus. & certainly not a thousand a/b tests.

i wish i could post videos on substack notes but please see my x for the steve jobs clip on this.