Oh good, now two of my articles are now showing up as sitelinks underneath the main Google search result for substack.com.

While this has been quite interesting bewildering for my visibility, it’s also led to some inevitable confusion for new arrivals who have absolutely no idea how Substack works or what it is.

(for the record, subscribing to my little newsletter is not required in order to…use Substack)

I’ve definitely been given a window into how some people really don’t read things before they hand over credit card details online. It’s quite alarming.