“Creating value” isn’t enough to build an audience in 2024.

Your value needs to be unique and personal.

There might be a million how-to guides teaching what you want to teach.

Just because yours is a little better than the rest, it won’t stand out.

What stands out is your personality and personal story.

Information is worthless if it doesn’t stick.

Write the things only YOU could write.

Tell us how YOU did something, not how things can be done by anyone.