If you’re building an audience, credibility, and a business online, you’re only starting at zero once.

Every step you take builds on the previous one.

That’s how we’ve been able to become Substack bestsellers in less than 60 days - not because we found a growth hack but because we have a large audience full of super fans and loyal customers who were happy to support our publication early on.

(sorry for the bad audio on this one - recorded in my hotel room in Greece, but I thought the message is important enough to still share it 😉)