There's a type of conversation I've had at least 73 times over the past five years.

It takes place when I meet a new business guru/social media expert and usually starts like this:

But why aren't you also publishing on [insert content platform]?!

You could easily build a large following there as well!

Here's the full story: I've been writing on the internet since 2018.

I've been doing this full-time since 2020, have over 100k followers across different platforms, and send emails to more than 25k subscribers every week.

Yet, I'm not publishing on Linkedin, Twitter, Instagram, and many of the other "must-have" platforms.

Just thinking of being active on all these different places at the same time makes me want to lie down like Po from the Teletubbies (where are my ‘90s babies?!)

My point is, I like simplicity - especially in business.

And let's be honest: Figuring out how to master one platform is hard enough.

But Substack is different because it combines so many different features and opportunities for creators.

Looking back, it took me way too long to understand why Substack was so hyped lately (here goes my public apology to my co-founders Philip and Jari, who have been much more excited about Substack than I was 😆).

After the first few weeks on the platform, I finally understood what the Substack hype was all about.

Substack is not an email platform - it can be, but that's just the tip of the iceberg.

It's not a social network either (even though it has many features that remind you of them).

It's also not similar to Medium because it's heavy on community and collaboration features, which don't exist on Medium.

Instead, Substack is a powerhouse for creators, writers, and entrepreneurs who want to:

• Grow their audience

• Connect and collaborate

• Build their own content hubs

• Monetize their work independently

• And nurture long-term relationships with readers

I wish I had put more of my resources into the platform sooner.

But hey, I can't change the past (sadly.)

What I can do is help you avoid my mistakes and take advantage of Substack's massive growth opportunities while they're still hot.

That’s why we’re hosting a LIVE Masterclass next week to help you take advantage of the current growth opportunities and finally grow your audience.

Find the link to sign up in the comments. 🧡