Change is inevitable.

But most businesses aren’t ready for it.

• Two SEO-focused giants closed: Matt Diggity’s Affiliate Lab and Authority Hacker were multi-million $ companies helping you build traffic.

• AI takes over search: Google now puts AI results over organic efforts. Your search efforts will probably never be seen. SEO agencies are suffering.

• Platforms and Priorities Change: See Medium as a recent example.

Are you prepared for your platforms to disappear or no longer serve you as they once did?

No platform remains the same forever. Prepare for change.

What would you do if Substack or LinkedIn started radical shifts that curtailed your revenue by 50% or more?

Are you ready to pivot your work in a few days? Do you know how you would get that done without missing a beat?

Hope for the best but plan for the worst.