Sophie Buonassisi (@sophiebuonassisi): "AI does not fix bad GTM. Jeanne DeWitt Grosser, COO at Vercel, says agents only help after you define what good looks like. If you cannot articulate best practice, AI will scale inconsistency faster than humans ever could. https://thegtmnewsletter.substack.com/p/gtm-175-why-gtm…"

Make money doing the work you believe in

AI does not fix bad GTM.

Jeanne DeWitt Grosser, COO at Vercel, says agents only help after you define what good looks like. If you cannot articulate best practice, AI will scale inconsistency faster than humans ever could.

The GTMnow Podcast

Why Most Go-To-Market Motions Collapse at Scale

0:00

-45:07

May 18

4:17 PM

Make money doing the work you believe in

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