Atlanta Falcons 2026 Rebrand — A Masterclass in Missing the Point.

To no one’s surprise who’ve watch Nike screw up NFL team brand identity after team branding identity, the Falcons have yet AGAIN missed wide right with their latest rebrand.

The 1966 Tommy Nobis (#60) expansion season design is one of the best NFL team identities 60 seasons later … but of course Atlanta blows another big lead!

Our Grade: D.