Claude Code is all the rage right now, and if you’re just getting started or thinking about it, here are some tips.

🧠 Plan Mode (Shift+Tab Twice)

Enter “architect mode” where Claude thinks through your request without touching any files. Perfect for marketers who want to review the strategy before execution. It forces Claude to deliver consistently formatted responses in reasonable verbosity , so you avoid the “ask and pray” approach.

📁 claude.md Files

Think of this as Claude’s permanent brain for your project. Drop a claude.md file in your project folder with:

∙ Your brand voice guidelines

∙ Common marketing workflows

∙ API keys and platform credentials

∙ Preferred reporting formats

Keep a general one in your project root, and then add more specific ones in sub-folders like /campaigns or /analytics for focused context.

🎯 /clear Often

Every time you start something new, clear the chat. You don’t need all that history eating your tokens . Fresh context = better results. The up arrow still lets you navigate back to previous sessions when needed.

🚀 Headless Mode (claude -p)

The -p flag allows Claude Code to run in headless mode, meaning it will output the result directly to the terminal without entering the interactive interface . Perfect for quick data pulls or automated reports.