Want to know how one of the top social selling experts is using AI workflows and automation to set meetings and build pipeline?

Koka Sexton, an early pioneer and OG in social selling, has taken it to the next level with Make and OpenClaw.

With Make, he monitors LinkedIn post likes, comments, and shares and turns them into high-intent pipeline, by dropping them into an automated Make workflow.

But his OpenClaw workflow is where the future is at.

Here’s his setup:

𝐀𝐠𝐞𝐧𝐭 𝐥𝐚𝐲𝐞𝐫 𝐭𝐡𝐚𝐭 𝐬𝐢𝐭𝐬 𝐚𝐛𝐨𝐯𝐞 𝐋𝐋𝐌𝐬

OpenClaw acts as a routing brain on top of all the models Koka uses (OpenAI, Claude, and Gemini). He can flip between providers as credits run out, or run several in parallel.

𝐂𝐮𝐬𝐭𝐨𝐦 “𝐭𝐡𝐫𝐨𝐭𝐭𝐥𝐞 & 𝐜𝐡𝐨𝐨𝐬𝐞” 𝐥𝐨𝐠𝐢𝐜

Koka had OpenClaw rewrite its own code to add a manual-throttle module. Now the agent decides which model is the cheapest and most capable and will switch when he tells it to. For example, “30-row CRM analysis” vs. “write 20 outbound emails” required different models with different complexities, and thus different costs.

𝐏𝐞𝐫𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐦𝐞𝐦𝐨𝐫𝐲 𝐯𝐢𝐚 𝐚 “𝐬𝐨𝐮𝐥” 𝐟𝐢𝐥𝐞

On setup, he fed OpenClaw a folder with his Myers-Briggs report, LinkedIn resume, and other personal docs. The agent distilled that into a personality profile (aka “the soul”) so that every subsequent task reflects his tone, preferences, and guardrails.

𝐂𝐡𝐚𝐧𝐧𝐞𝐥-𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐜𝐡𝐚𝐭𝐛𝐨𝐭 𝐟𝐫𝐨𝐧𝐭 𝐞𝐧𝐝

The agent is surfaced as a bot he named Lola. Koka mostly chats through the web UI, but the same bot can live in Discord, Telegram or Slack without extra work.

𝐓𝐢𝐠𝐡𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐡𝐢𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐜𝐤

During initialization, OpenClaw learned the schemas for his Airtable CRM and ClickUp projects. A single “get up to speed on the CRM” command syncs all entities so Lola always knows record counts, field names, and current priorities.

Now, he has a personal AI to work for him 24/7.

After ingesting the soul file, Lola immediately started acting as Koka’s chief of staff, handling follow-ups, drafting emails, and executing background tasks.

But again, it only sends messages externally when Koka gives explicit approval.

This is the skill set that top employees and entrepreneurs are learning. This is what makes you infinitely employable and invaluable.

Koka joined me on Stack & Scale this week, so if you want to check out the entire conversation and workflow, you can here