Since Claude hit #1 on the Apple App Store, I’ve been getting a lot of people asking me how to use it.

But if you're just starting out, you shouldn't use it the way I do b/c now there’s Claude Chat, Claude Cowork and Claude Code.

Here's a quick breakdown of the difference between them.

𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐡𝐚𝐭: The normal app for back and forth work.

Great for things like thinking, brainstorming and writing.

When to use Claude Chat:

– You don't need it to know your style

– You have a quick question

– You want an answer, fast

I think this is great for general-purpose use, but best for demand gen, content and PMM.

Examples you can run in Claude:

– “Turn this webinar transcript into 5 LinkedIn posts, 1 newsletter, and 10 sales talking points. Keep claims conservative.”

– “Rewrite this landing page for one audience: VP Marketing at Series A SaaS. Give 3 headline options and 3 CTAs.”

– “Here are 12 call transcripts. Extract objections, bucket them, and write a response library for sales.”

𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐨𝐝𝐞: More of a developer tool that runs in your terminal.

Great for maximum power and automation.

– You need it to work across multiple files and directories at once

– You want version-controlled output, not just a chat response

– You're building or automating something end-to-end

Best for growth + ops, RevOps, technical marketers, anyone manipulating data, automating reporting, building internal tools.

Examples you can run with Claude Code

– “Scan this folder of landing pages and flag inconsistent terminology, broken links, and CTA mismatches. Output a CSV.”

– “Take these HubSpot exports and generate a weekly funnel report with charts and a written summary.”

– “Create a script that audits UTMs across our site URLs, finds duplicates, and suggests a standard.”

𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐨𝐰𝐨𝐫𝐤: Most Claude Code capabilities without the terminal.

Great for operational workflows.

Use Cowork when..

– You're doing deeper work (analysis, spreadsheets, etc.)

– You need long, deep sessions that don't break

– You want Claude to create actual files

Best for marketing ops, RevOps-lite, PMM running launches, leaders who want workflows without terminal risk.

Examples you can run in Claude Cowork

– “Turn these 30 customer quotes into message pillars, then generate a homepage narrative and email copy by pillar.”

– “Audit this campaign folder for missing assets, naming inconsistencies, and gaps. Produce a checklist.”

– “Create a repeatable weekly workflow: pull metrics, draft insights, propose next tests, and format for Slack.”

Hope that’s helpful!