The OpenAI x TBPN is a fascinating buy. What this tells me is that OpenAI isn’t concerned with influencing the masses to use AI (particularly their AI). They want to win back the power users of AI, those who work in tech or are in tech-adjacent careers. TBPN consistently attracts the biggest names in tech, and OpenAI, but isn’t actually that large of a media presence (~70K YouTube subscribers). But their 70K subscribers are likely power users of AI. OpenAI is purchasing engagement, not reach.