Gillette gave away free razors to make billions selling blades.
King Gillette pioneered one of the most influential pricing strategies in commercial history: sell the razor cheaply, then profit endlessly on replacement blades.
Introduced in the early 1900s, this "loss leader" model became the template for inkjet printers, gaming consoles, and subscription services worldwide. The razor was almost worthless.
The blades were the entire business.
May 8
at
11:04 PM
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