The problem with “Groyperization” theory is that none of these people meaningfully participate in organized politics (compare it to David Duke, for instance, which Ganz knows plenty about having written about him), and there's a real limit to the political impact of hurling slurs around online.

Also, how much of it is genuine versus juvenile performativity for attention? Instead of mostly trying to use moralizing tactics that have continued to fail, we should point out that these people put zero skin in the game, have no direct political power, and have had zero real impact on policy despite ten years or so on the scene (Fuentes’ consistent issue is opposing U.S. support of Israel but Trump is the most aggressively Zionist president we've had). Let’s collectively stop giving them the time of day. Plus, Fuentes is gay and of mixed ancestry. If the hardcore racists decided to materialize, he's not going to make it.