Every week, ANNA X SITAR picks a color to wear, grabs a film camera, and goes for a run. She shares photos and a prompt she calls “Happy Headspace” with her virtual run club on Substack, in hopes that it will make their own runs a little more fun. These rituals have turned her TikTok following—now 11.6 million strong—into a community.

Watch Anna Sitar on Film at the Substack Post