Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay attention to, what to elevate, what we contribute back. Culture is nothing less than our personal and shared quest for the meaning of life. The networks that support culture should serve the people who live that life.