As of today, we’ve made it radically easier for anyone to publish on Substack, without setting up a publication. Now anyone with a Substack account can publish posts, on the web or in the app.

We think the world can improve for creators and consumers if the attention economy has less of a vise grip on culture. In making Substack more mobile-friendly, we’re fusing the simplicity of a social app with the economic power of direct subscriptions, and replacing attention with intention.