Marketing SaaS apps is hard AF…

And it’s only going to get 10x harder.

The number of SaaS apps continues to skyrocket. Supply is outpacing demand and you’re going to see the 80/20 principle in action just like it did with the mobile app store.

Couple this with traditional marketing channels seeing big changes like-

• AI SDRs spamming cold outreach

• death of search and rise of LLM SEO

• millions of LinkedIn/X creators posting content

-and you’ve got a hell of a job trying to stand out from the noise and competition.

So what do? If I had to pick one marketing channel to master today it would be paid advertising. I don’t think that’s going anywhere any time soon and most companies suck at it. Thoughts?