Angels like to believe they are disciplined.

Then the founder walks in. Concise answers. No aggression. Every objection absorbed and neutralized. The room leaves feeling like progress was made. It was not.

I write about the founder archetype angels fund repeatedly, not because they lack experience, but because the archetype activates the exact signals we trust when we think we are being most careful.

Worth reading if you are raising. Worth reading if you are writing checks. Probably uncomfortable either way.