Apple and Google take 30% of every in-app purchase in mobile gaming. An Israeli startup founded in 2022 just hit $1 billion in transaction volume helping developers route around them.

Appcharge builds branded direct storefronts for game developers. Players buy directly. The store cut drops from 30% to roughly 6%. The developer keeps the difference.

Recent legal rulings against the app stores accelerated the business. Appcharge didn’t need the rulings. It was already processing $1 billion before the courts caught up.

The most durable startups don’t wait for regulators to fix the market. They build the bypass first and let the lawsuits follow.