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I had also noticed Dior's entry into fitness. After Alo and Lululemon, Dior arrives. It makes sense.

As the wellness market becomes increasingly central to how consumers choose to spend their time, fashion brands are seeking opportunities to integrate this trend into their offerings.

A clear example of this shift is Dior’s Haute Wellness line, designed by Cordelia de Castellane — a collection centered around light physical activity, mindfulness, and rest.

I don’t think I can live without it.

May 11
at
2:59 PM
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