Seeing the Google Turboquant stuff making the viral rounds again. Reminds me of DeepSeek last year when the conflated, misleading narrative hit investor sentiment, when in reality it's Jevons paradox.

Short-term negative for memory stocks on retail and non-technical fund manager sentiment, while fundamentally long-term positive.

Morgan Stanley: "What about Google's "TurboQuant" memory optimization? In April of 2025, Google wrote a white paper about "Turboquant", essentially a data compression algorithm which allows more data storage in the "key value cache" for frequently used data, with no impact to model performance. The company followed up that announcement with a blog post today saying that the company will be introducing the technology soon. It is being widely reported that Google has reduced memory usage by 6x, which leaves out that they are just talking about KV Cache memory, not memory overall. Memory stocks sold off again, at least partly due to this hyperbole."