The automotive industry is at a turning point—"分久必合" (what’s long divided must unite). As competition intensifies and price wars escalate, brands must consolidate resources to remain competitive. Geely has set a new benchmark with speed, efficiency, and strategic clarity.

Zeekr announced the completion of its equity acquisition of Lynk & Co, renaming itself as Zeekr Technology Group. Following the restructuring, Zeekr now holds 51% of Lynk & Co, while Geely Auto retains 49%. Lynk & Co will continue operating as a subsidiary under Zeekr’s umbrella.

This merger was announced in November 2024, and within just THREE MONTHS, the deal was finalized—an astonishing speed for an automotive restructuring involving multiple publicly listed companies across the U.S., Hong Kong, and Europe.

🚀 Strategic Implications

Operational Synergy: The merger enables cost savings of 10%+ annually in R&D. Even before finalizing the deal, R&D expenses had already been reduced by 15%.

Clear Brand Positioning: Zeekr will focus on premium luxury EVs (300k+ RMB), while Lynk & Co will cater to the high-end mainstream segment (200k+ RMB).

Product Optimization: Planned product lines will be reduced by 20%, increasing efficiency and minimizing internal competition.

💡 Food for Thought

Can "asset-light" EV startups survive when giants like Geely merge R&D firepower with startup agility?

Photo captured at the Zeekr MIX launch event the night before our visit to Zeekr’s Hangzhou headquarters last year.

👀 Sneak peek

We might be visiting Zeekr again with investors during our Spring 2025 Investor EV Trip this May. Stay tuned!