𝗛𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿

Here is a simple framework to make your communication clear without having to put long walls of text in front of people or make long presentations. It can even help writers attract readers' attention by making communication clearer and more efficient.

The key is to share the key info at the very end. It's called 𝗠𝗶𝗻𝘁𝗼 𝗣𝘆𝗿𝗮𝗺𝗶𝗱, and it is first described in the book "The Minto Pyramid Principle" by Barbara Minto.

The idea behind the pyramidal hierarchy is that it makes an argument both simpler to understand and much more persuasive. 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗲𝘀𝘀𝗮𝘆 𝗶𝘀 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗽𝘆𝗿𝗮𝗺𝗶𝗱, 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱 𝗯𝘆 𝗹𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝗼𝗿𝗱𝗲𝗿𝗲𝗱 𝗱𝗮𝘁𝗮.

This article's structure enables the reader to take in a central idea before being given evidence to support it.

Here is how this concept works:

𝟭. 𝗪𝗲 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗼𝗿 𝗰𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻

Tell your audience the primary point, message, advice, or conclusion up front to grab their attention. Although this may go against what we have been taught when communicating, it is more effective, particularly when writing for audiences who may be short on time or attention.

𝟮. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝗿𝗴𝘂𝗺𝗲𝗻𝘁𝘀

Now that the essential message has been conveyed, it's time to bolster it with supporting evidence or main points. These need to be rather brief. You should summarize your essential points in them. This section should provide justification for your conclusion or suggestion.

𝟯. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗼𝗿 𝗳𝗮𝗰𝘁𝘀

The bottom of the pyramid, as the name implies, stores the facts, data, and other discoveries that confirm the supporting arguments. If you want to, you can be specific at this point.

Here is an example of 𝗠𝗶𝗻𝘁𝗼 𝗣𝘆𝗿𝗮𝗺𝗶𝗱:

❓ 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: Should we enter new markets, like Moldavia?

👉 𝗪𝗵𝗮𝘁: We researched our product/approach and concluded that we need to open a new location in Moldavia.

👉 𝗪𝗵𝘆: This market is growing with skilled people at a rate of 12%, which is faster than other developing countries in Europe. Here can come more reasoning, such as results of competition analysis, etc.

👉 𝗛𝗼𝘄: This would be the next steps, partnerships with local HR companies, analysis of office location, etc.