I preach the value of storytelling in almost every keynote, regardless of the theme. I always tell clients, no matter what topics they want me to cover, expect story to be in there. Because it’s the vehicle for everything you’re trying to do. You’ve just been letting it collect dust in the garage. You’re sitting on a classic Lamborghini. You’ve disconnected yourself from your power as a storyteller and told yourself it doesn’t have value in business.