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Ted Gioia's avatar
Ted Gioia 11h
The Honest Broker

Customer asks McDonald’s for the information it collects on him—and gets sent a 515-page dossier.

wired.com

McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.

Aug 14
at
9:43 PM
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