Taylor Swift is now a billionaire. And she did it by embracing everything that was supposedly dead and outdated in the music business—live performances, vinyl albums, movies at real theaters, new songs, connecting directly with fans, rewarding her cast and crew, fighting the system to control her own music, etc.

This is how it’s done—back to the basics, focusing on skills the industry has mostly forgotten—so she has earned these rewards.

This approach also works in fields outside of music.

variety.com/2023/music/…