“Twitter has a very real chance of going bankrupt in the next 12 months, with no obvious path to escaping it. In a way, that might be the company’s best hope – it is probably the only way it will escape its current owner, to be bought out at a bargain-basement price by someone else.

But before that, Musk has done the opposite of everything he promised with the site…”

Obviously, only time will tell whether this prediction bears out. But I’m still very curious — sincerely — why Musk and the kitchen cabinet he brought along to “rescue” Twitter thought that what they’ve been doing would work. Unless they have a different definition of success than I do 🤷‍♂️