Substack is the rare corner of the internet where we care about what people think, not what they look like.

On other platforms, it’s all about appearances: people build communities around their perfect house, PR box outfit, curated life. But here? People are appreciated for their ideas, their work, their opinions, their niche expertise.

It’s refreshing. Substack is like the ultimate “beauty on the inside” experiment—a place where substance actually wins. It’s what we’ve been asking for all along, packaged into one big-but-small-feeling community.