The biggest advantage in social media RN? Moving from the old paradigm to the new one. Too many social media marketers are still operating on advice written for a completely different internet.

Authentic personal brand → Interesting personal brand

Perfect, polished, PR content → Raw, behind-the-scenes

Quick takes → Effort & nuanced discussion with lived experience

Educational posts → Edutainment

Consistency for the algorithm → Distinctiveness for the audience

Broad “thought leadership” →  Sharp, opinionated POVs

Corporate brand voice → Human, individual voices

Platform-agnostic content → Platform-native content

Posting content → Participating in culture

The platforms changed.

The audience changed.

The algorithm changed.

A lot of agency advice didn’t.