sometimes i wonder how many versions of myself i’ve outgrown without even noticing. i look back at old photos and remember the thoughts i used to carry, the dreams i thought would save me. it’s strange how you can live inside yourself every day and still not realize you’re evolving. it’s only when you look back that you realize how far you’ve come, how many lives you’ve already lived in the same skin.
You made it, you own it
You always own your intellectual property, mailing list, and subscriber payments. With full editorial control and no gatekeepers, you can do the work you most believe in.
Every time I mention the importance of having a cohesive authentic personal brand for folks working in Tech, I get mixed responses. A few people are “all in”, some are neutral, and some believe personal branding is nothing but a big load of corporate BS they are better off without.
Let’s step back for a minute from all the confusion, corporate BS, ick factor, etc... Here is what I mean by “a personal brand”:
Your brand is what you’re known for, your professional reputation, and what people say about you when you’re not in the room.
The truth is: You already have a personal brand, whether you like it or not.
To learn more about how to make your personal brand authentically reflect you, read my latest article!