Every time I mention the importance of having a cohesive authentic personal brand for folks working in Tech, I get mixed responses. A few people are “all in”, some are neutral, and some believe personal branding is nothing but a big load of corporate BS they are better off without.

Let’s step back for a minute from all the confusion, corporate BS, ick factor, etc... Here is what I mean by “a personal brand”:

Your brand is what you’re known for, your professional reputation, and what people say about you when you’re not in the room.

The truth is: You already have a personal brand, whether you like it or not.

To learn more about how to make your personal brand authentically reflect you, read my latest article!