The CMO Brief (@thecmobrief): "Why did Kylie Cosmetics sell out in minutes? Scarcity. Not better makeup. Better drop strategy."

The app for independent voices

The CMO Brief Mar 17

@thecmobrief

Why did Kylie Cosmetics sell out in minutes?

Scarcity.

Not better makeup.

Better drop strategy.

Mar 17

at

12:04 PM

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