The CMO Brief (@thecmobrief): "This wasn’t a drink launch. It was a Gen Z moment. Dunkin’ didn’t push a campaign. They let culture build it. Fans renamed it. TikTok amplified it. The product became identity. The real play: Less control. More participation."

This wasn’t a drink launch.

It was a Gen Z moment.

Dunkin’ didn’t push a campaign.

They let culture build it.

Fans renamed it.

TikTok amplified it.

The product became identity.

The real play:

Less control. More participation.

Sabrina Carpenter Is Dunkin’s Secret Menu, and Gen Z’s Main Character

Apr 1

8:56 AM