The CMO Brief (@thecmobrief): "$14 BILLION. That’s what AI quietly drove this Black Friday. While brands chased ads… AI guided decisions. Meanwhile Coca-Cola stumbled. Lemme rode culture. And FIFA 2026 is shaping up to be the biggest brand test on earth. Different industries. Same truth: The game has …"

$14 BILLION.

That’s what AI quietly drove this Black Friday.

While brands chased ads… AI guided decisions.

Meanwhile

Coca-Cola stumbled.

Lemme rode culture.

And FIFA 2026 is shaping up to be the biggest brand test on earth.

Different industries. Same truth:

The game has changed.

Here’s what smart CMOs are paying attention to right now.

AI Agents brought in $14 BILLION for Black Friday, Who Will Win FIFA 2026, Lemme, Coco Cola, and more

Apr 5

9:47 PM