The CMO Brief (@thecmobrief): "$300M in operations. $6B in results. And everyone thinks it was marketing. McDonald’s didn’t win with personalization. It won with preparation. The real shift: Great campaigns don’t create experience. They amplify systems that already work."

$300M in operations.

$6B in results.

And everyone thinks it was marketing.

McDonald’s didn’t win with personalization.

It won with preparation.

The real shift:

Great campaigns don’t create experience.

They amplify systems that already work.

How McDonald's Built a $6B App Before Anyone Noticed (And Why That Matters for CMOs and Brands)

Apr 12

2:31 PM