The CMO Brief (@thecmobrief): "Saks didn’t fail. Its strategy did. $300M on a building, none on reinvention. Luxury didn’t disappear relevance did. While others owned the customer, Saks optimized real estate. If you don’t own the experience, you don’t own the future."

Saks didn’t fail. Its strategy did.

$300M on a building, none on reinvention.

Luxury didn’t disappear relevance did.

While others owned the customer,

Saks optimized real estate.

If you don’t own the experience, you don’t own the future.

Saks Files For Bankruptcy. Amazon Sues Them for $500 Million.

May 4

2:58 PM