The Consumer Collective (@theconsumercollective)

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Beauty is not the only category hitting the U.S. — wellness, fashion, food & bev are coming too.

South Korean beauty products continue to establish a firm hold on the U.S. market. Ulta Beauty is moving further into Korean hair care, adding 13 brands into its first Korean hair assortment in stores, and another six online.

Allison Collins and jessica ramírez

Mar 29

at

12:27 PM

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