‘You’re missing that consumer if you’re not doing [resale and repair] because they are buying secondhand elsewhere already. So if you want a piece of that pie, you need to do it yourself. Saying that you don’t operate in that world and it eats into your original revenue strategy or original products is very misguided, but it is the kind of conversation this industry is very good at. It started the same in the work in digital transformation — “we’re not going to go on Instagram because it’s going to water down the image of the business.”’ - Rachel Arthur