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The Consumer Collective
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Inside The Collective
Clearing up some misconceptions about Lululemon’s new CEO:
Incoming Lululemon CEO Heidi O’Neill, a Nike veteran, certainly has her work cut out for her. But reports (in the news and Substack) that tie her explicitly to missteps of her former Nike bosses are overblown, and the assertion that she wouldn’t be able to take learnings from a decades-long career at the world’s biggest sports company to improve Lululemon’s standing are unfounded.
jessica ramírez and Allison Collins
May 8
at
12:49 PM
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