There is also actually bizarre merchandising going on in stores. “Lululemon still has brand loyalty, but the gradual slip in product quality has created a big opening for competitors to poach their core shopper. That dynamic is increasingly visible on the ground. In SoHo this past weekend, a 30 percent promotion at Alo Yoga drove very strong foot traffic, and Vuori saw consistently strong traffic. But shopping activity at Lululemon lagged peers.”