If your sale requires a spreadsheet to manage, it's probably already too complicated.

Your customer is experiencing everything about it with fresh eyes. No briefing doc. No Slack thread. Just whatever lands in their inbox or shows up on their screen.

So if they have to stop and think about how the deal works, you've already lost ‘em.

In my opinion, the best sales are boring to explain:

• X% off everything

• $X off orders over $X

• Spend $X, get a free gift

Simple offer = simple message = less friction between your customer and the buy button.

Complexity doesn't signal value. It signals confusion.