For decades, Democrats built campaigns around a familiar model: raise money, test a national message, buy late television, send mail, knock doors, make calls and hope the fundamentals carry us over the line. That model worked well enough for a long time. So the incentives hardened around it. Consultants made huge amounts of money executing it. Donors got comfortable funding it. Campaigns learned how to measure it. Everyone knew their role. But the political world changed. The media structure changed. Local news collapsed. Social media has become the place where people encounter politics and disinformation whether they are looking for it or not. Trust moved away from institutions and toward friends, creators, pastors, veterans, parents, nurses, teachers, and community voices. Campaign finance changed too. After the Citizens United v. FEC decision, outside spending became more powerful, less transparent, and more permanent - creating a politics where money can sustain narrative warfare long before campaigns of…