I did the attached analysis for November (haven’t gotten to it in January). I can’t say for certain whether LSAs have served more or less, but I am seeing much more consistency in lead volume than I had in years’ past.

For this sample, the average closed revenue per business dipped from 2023 to 2024, but increased from 2024 to 2025 and I suspect it increased again in 2026.

Google Organic is what has been seeing more of the downtrend in our data.