In today’s #businessanalysis I’m taking #COS as the subject! Why? Because the brand grew in demand for 5 consecutive years and has been positioned #3 in Lyst latest report of hottest brands in the world in between MIU MIU and Saint Laurent !

Luxury is slowing, and fast fashion is being questioned. And yet, COS is winning.

🤓👩🏻‍💻And data confirms it. For this analysis, I tracked COS’ yearly aggregated search demand using Google trends mapped the variance YoY, and compared momentum against key strategic moments (NYFW debut, Atelier launch). Then I cross-referenced it with the Lyst Index rankings to validate brand heat.

The pattern is clear: sustained structural growth, not a one-season spike. That’s the competitive advantage.

I will be posting a full piece of analysis sooon!

💋💋💋💋