In the last year, I’ve watched people join Substack in a flurry of excitement, pretty much go all in on the platform, not get results fast enough, and gradually fizzle out.

A lot of publications will soon be dormant.

If you’re still here, still writing, still working hard, you’re already in the minority of those who endure.

Stay patient. Keep doing the boring work. Manage your expectations. Celebrate every milestone.

There’s no other way.