Also, a little more subtle, it felt like a con. In Canada the narrative was not understood by those delivering it yet they had all the zeal of a vacuum salesman with a rolex watch. The confirmation was the cheesy reverse psychology queue of 'you're almost qualified to stand in line' to get the thing you never asked for. That hollow message was delivered synchronously across all media - it wreaked of coordinated desperation. Add this tell to the general attitude in healthcare towards the infirm. A nurse friend of mine said her moment came when her employer, the admin of an old age home, started pounding the message 'we're doing it for the well being of the elderly' - she said 'that would be a first'