The Sunday Scroll is your one-stop shop for the stories, trends & ideas I think actually matter right now. Today.

1. From Subs to Ads: Substack’s Next Move

You know I love Substack, home of the Fours Ps. They built their name on premium, subscription-based content, and now exploring ad revenue as a complementary growth driver + bigger payouts for creators.

📎 The Current:thecurrent.com/marketin…

2. New Language for a New School Year

"Chopped” is Gen Alpha’s harsher alternative to “mid,” meaning ugly, unattractive, or generally bad. Born on TikTok and now creeping into classrooms, the slang is evolving beyond looks to describe anything unpleasant.

📎 NYTimes: nytimes.com/2025/08/13/…

3. Brands Are Going All-In on Social-First Episodic Videos

With TikTok & IG reach less predictable, brands are betting on episodic series to keep audiences hooked. It works perfectly for social AND O&O channels. Massive engagement boosts, millions of new viewers, and a clear signal that long-form creator content is on the rise.

📎 Adweek: adweek.com/commerce/why…

4. Apple's AI Plans Include Robots, Home Security & Smart Displays

Apple’s next big bets go beyond iPhones and Macs. Plans include AI-guided home robots, security systems, and smart displays, positioning the company to compete in emerging connected-home markets and integrate AI deeper into everyday life.

📎 Yahoo: finance.yahoo.com/news/…

5. Teachers Have Become AI Super-Users

Nearly one-third of K–12 teachers now use AI weekly, leveraging tools like MagicSchool AI to save hours and enhance lessons. As districts roll out AI tutors and chatbots, this “AI high school” generation is graduating into a world where classrooms may never go back.

📎 The Atlantic: theatlantic.com/technol…